Alto, an Uber and Lyft competitor, offers high-end experience - Axios San Francisco

Why does mainstream media tend to glorify Silicon Valley? - Quora

San Francisco to tax Lyft, Uber rides in city - Curbed SF

Uber, Lyft rival Alto launches Silicon Valley service — what makes

Anti-Uber: Alto, Rideshare Startup With Full-Time Drivers, Comes to SF

Rideshare 2.0: Uber, Lyft rivals roll out EVs and employee drivers

Robotaxis in SF May Soon Enter Direct Competition With Uber, Lyft

New Luxury Ride Startup Tries to Muscle in on Uber, Lyft - TheStreet

Gig Workers Rally for Rights, Announce New Statewide Union

Alto, a Luxe New Rideshare Service, Wants to Be Everything Uber Is

Bay Area Inno - Ride-hailing service Alto is exiting the Bay Area