How JD.com sold Western luxury brands to China's Gen Z: think AR, VR content and exclusive tie-ups with Louis Vuitton, Givenchy, Berluti, Guerlain and Sephora
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How JD.com sold Western luxury brands to China's Gen Z: think AR, VR content and exclusive tie-ups with Louis Vuitton, Givenchy, Berluti, Guerlain and Sephora
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Fendi became the 9th brand under LVMH Group to join hands with JD.com in co-creating a fresh shopping experience for China's young and digitally-native, By JD.com 京东
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