The blockchain playbook: From LVMH's Aura to Arianee
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Chanel Tag - BagAddicts Anonymous
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Louis Vuitton Tag - BagAddicts Anonymous
Guides Category - BagAddicts Anonymous
Louis Vuitton, Cartier, Prada push blockchain to curb fake goods
Louis Vuitton, Prada and Cartier are getting into blockchain — here's why
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it