![How Deciem and the Ordinary Fit Into Estee Lauder's Growth](https://media.fashionnetwork.com/cdn-cgi/image/fit=contain,width=1000,height=1000/m/7b91/ffbf/86fd/6587/8a55/1c09/9a56/c35c/9cad/145e/145e.jpg)
Estee Lauder to pay $1 billion for controlling stake in Deciem
![How Deciem and the Ordinary Fit Into Estee Lauder's Growth](https://www.tribedynamics.com/hubfs/Tribe%20Dynamics/Screen%20Shot%202021-03-09%20at%203_09_03%20PM.png)
What the DECIEM Acquisition Means for Estée Lauder
![How Deciem and the Ordinary Fit Into Estee Lauder's Growth](https://www.brandcared.com/wp-content/uploads/2021/02/deciem-the-ordinary-review-1-e1519415993647.jpg)
Cosmetics Market Set to Witness Huge Growth
![How Deciem and the Ordinary Fit Into Estee Lauder's Growth](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/02/23/estee-lauder-companies-to-acquire-deciem-in-two-phase-deal-by-2024-moving-it-into-masstige/12215564-1-eng-GB/Estee-Lauder-Companies-to-acquire-Deciem-in-two-phase-deal-by-2024-moving-it-into-masstige.jpg)
Estée Lauder Companies to acquire Deciem in two-phase deal by 2024 moving it into masstige
![How Deciem and the Ordinary Fit Into Estee Lauder's Growth](https://fashionista.com/.image/ar_4:3%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTU5MDk1NTg3MzI3NzE0OTY1/deciem.jpg)
An Exhaustive Timeline of All the Deciem and The Ordinary Drama Over the Years - Fashionista
![How Deciem and the Ordinary Fit Into Estee Lauder's Growth](https://dfdnews.com/uploads/20210307age_distribution-2021_03_04_2021_03_04-1.png)
What Beauty Brands Can Learn From the Estée Lauder Deciem Deal
![How Deciem and the Ordinary Fit Into Estee Lauder's Growth](https://www.globalcosmeticsnews.com/wp-content/uploads/2021/05/The-Ordinary-.jpg)
Deciem enters Mexican market via luxury department store El Palacio de Hierro - Global Cosmetics News
![How Deciem and the Ordinary Fit Into Estee Lauder's Growth](https://cdn.crueltyfreekitty.com/wp-content/uploads/2021/03/the-ordinary.jpg)
Deciem and The Ordinary Will Be Acquired By Estée Lauder By 2024
![How Deciem and the Ordinary Fit Into Estee Lauder's Growth](https://i.cbc.ca/1.4732503.1530893167!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_780/deciem-brandon-truaxe.jpg)
Estée Lauder seeks to kick Deciem founder out of cosmetics company
![How Deciem and the Ordinary Fit Into Estee Lauder's Growth](https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F70c17ea7-be00-4941-b4ca-574bdb9843d6.jpg?source=next&fit=scale-down&dpr=2&width=340)
Estée Lauder agrees $1bn deal to buy owner of The Ordinary skincare
![How Deciem and the Ordinary Fit Into Estee Lauder's Growth](https://img.businessoffashion.com/resizer/flm4jVXERGbf-53lQopu32uwYXU=/800x450/filters:format(jpg):quality(70):focal(-5x45:5x55)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/SIOUCRLPVNHWNN6LV25EHERNY4.jpg)
Read Deciem News & Analysis
![How Deciem and the Ordinary Fit Into Estee Lauder's Growth](https://miro.medium.com/v2/resize:fit:1400/1*DvAqsIXEJzULBy2PMyv5VA@2x.jpeg)
The Ordinary: Revolutionising Skincare Marketing, by Craig Grubb
![How Deciem and the Ordinary Fit Into Estee Lauder's Growth](https://media.allure.com/photos/5bbbaf52cc060a2d2fb936b1/master/pass/deciem%20temporarily%20shutting%20down.jpg)
Estée Lauder Has Deciem Founder Brandon Truaxe Removed From Company
![How Deciem and the Ordinary Fit Into Estee Lauder's Growth](https://imageio.forbes.com/specials-images/imageserve/603549642a32ecc09e9bd5cd/0x0.jpg?format=jpg&crop=1455,682,x0,y140,safe&height=600&width=1200&fit=bounds)
What Estée Lauder's Acquisition Means For Deciem And The Ordinary
![How Deciem and the Ordinary Fit Into Estee Lauder's Growth](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F6%2Ffiles%2F2021%2F02%2Festee-lauder-companies-deciem-ownership-the-ordinary-niod-skincare-0-1.jpg?cbr=1&q=90)
The Estée Lauder Companies Invest in DECIEM