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Are Diamonds actually rare? The DeBeers diamond marketing campaign tha
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De Beers' most famous ad campaign marked the entire diamond industry
![Diamonds Are Not Rare, They Are Just Expensive De beers Diamond Marketing Strategy – Feedough](https://blog.hubspot.com/hubfs/buzz-marketing%20%281%29.jpg)
The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
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TIL that diamonds are not rare or valuable and the reason demand is high is because of a marketing campaign by DeBeers to sell more engagement rings : r/todayilearned
![Diamonds Are Not Rare, They Are Just Expensive De beers Diamond Marketing Strategy – Feedough](https://blog.hubspot.com/hubfs/%5BAgency_Post%5D/unconventional-ads.png)
The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
![Diamonds Are Not Rare, They Are Just Expensive De beers Diamond Marketing Strategy – Feedough](https://i.ytimg.com/vi/4vXHm8TzLzE/mqdefault.jpg)
How De Beers Convinced People to Buy and Covet Worthless Diamonds - Brightwork Research & Analysis
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De Beers Posts Lowest Profit Since End of Diamond Monopoly - Bloomberg
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Diamonds Are Not Rare, They Are Just Expensive De beers Diamond Marketing Strategy – Feedough
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Hilarious Video Proves Exactly Why You Shouldn't Spend All Your Money on an Engagement Ring